ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE, 6TH CANADIAN EDITION MICHAEL GUOLLA GEORGE BELCH TEST BANK

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Sm = Solution manual

IM = Instructor manual

· What is the Test Bank (TB)?

An ever-expanding collection of previously administered exams, quizzes, and other assessment measures in a wide range of courses made available for current students as study aids.

Why should I use previously administered tests to study?

* become familiar with how material will be tested

* see the format of the test

* practice test-taking skills

* simulate a timed exam

* gain more experience with course content

· What is a SOLUTION MANUAL (SM)?

A Solutions Manual contains all the answers to the questions in the book with detailed explanations and examples.

· What is an INSTRUCTOR’S SOLUTION MANUAL (ISM) OR INSTURCTOR’S MANUAL (IM)?

An Instructor's Manual is the guide that your teacher may use when making lesson plans and contain extra questions and answers, lab assignments, and more.

Solution Manual & Test Bank

http://smtb2013.blogspot.com/2017/09/list-of-solution-manualtest-bank-2017_15.html