MARKETING, 6E DHRUV GREWAL , MICHAEL LEVY TEST BANK
Test Bank
Book Name: Marketing
Edition : 6 edition
Author name: Marketing
Showing posts with label Essentials-of-MIS-12E-Kenneth-C.-Laudon-Jane-P.-Laudon test bank. Show all posts
Showing posts with label Essentials-of-MIS-12E-Kenneth-C.-Laudon-Jane-P.-Laudon test bank. Show all posts
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Essentials-of-MIS-12E-Kenneth-C.-Laudon-Jane-P.-Laudon test bank
Essentials of MIS, 12e (Laudon) Chapter 1 Business Information Systems in Your Career
1) As discussed in the chapter opening case, the San Francisco Giants are taking advantage of wireless technology to do which of the following? A) Improve decision making B) Achieve operational excellence C) Implement dynamic ticket pricing D) Perform data analysis E) Enhance fan experience Answer: E Difficulty: 3: Challenging AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
2) Journalist Thomas Friedman's description of the world as "flat" refers to: A) the flattening of economic and cultural advantages of developed countries. B) the use of the Internet and technology for instantaneous communication. C) the reduction in travel times and the ubiquity of global exchange and travel. D) the growth of globalization. E) the increased use of global currencies. Answer: A Difficulty: 2: Moderate AACSB: Application of Knowledge LO: 1.1: Why are information systems so essential for running and managing a business today?
3) The six important business objectives of information system investment include all of the following except: A) competitive advantage. B) employee morale. C) improved decision making. D) survival. E) new products. Answer: B Difficulty: 2: Moderate AACSB: Application of Knowledge LO: 1.1: Why are information systems so essential for running and managing a business today?
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4) A firm that invests in an information system because it is a necessity of doing business does so because it is seeking to achieve which of the following business objectives? A) Survival B) Improved decision making C) Competitive advantage D) Operational excellence E) Customer intimacy Answer: A Difficulty: 2: Moderate AACSB: Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
5) Walmart exemplifies the power of information systems coupled with excellent business practices and supportive management to achieve which of the following? A) New business models B) Operational efficiency C) Customer intimacy D) Competitive advantage E) Survival Answer: B Difficulty: 3: Challenging AACSB: Analytical Thinking LO: 1.1: Why are information systems so essential for running and managing a business today?
6) Verizon's implementation of a web-based digital dashboard to provide managers with realtime information, such as customer complaints, is an example of: A) improved flexibility. B) improved decision making. C) competitive advantage. D) supplier intimacy. E) a new product. Answer: B Difficulty: 2: Moderate AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
7) Which business objective were competitors seeking when they rushed to provide ATMs as well after Citibank introduced the first ATMs in New York? A) Improved efficiency B) Customer and supplier intimacy C) Survival D) Competitive advantage E) Improved decision making Answer: C Difficulty: 2: Moderate AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
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8) All of the following describe the effects of globalization except: A) significant decreases in operating costs. B) reduction of labor costs through outsourcing. C) ability to find low-cost suppliers. D) increases in transaction costs. E) replication of business models in multiple countries. Answer: D Difficulty: 3: Challenging AACSB: Analytical Thinking LO: 1.1: Why are information systems so essential for running and managing a business today?
9) A firm that must invest in a new information system in order to comply with federal legislation is investing to achieve which of the following business objectives? A) Customer intimacy B) Operational excellence C) New products. D) Improved decision making E) Survival Answer: E Difficulty: 2: Moderate AACSB: Application of Knowledge LO: 1.1: Why are information systems so essential for running and managing a business today?
10) Which of the following is an example of a business using information systems to create new products and services? A) Apple's creation of the iPad B) JC Penney's information system that allows its contract manufacturers to see what garments have been sold and need to be replaced C) The Mandarin Oriental's use of computers to keep track of guests' preferences D) Verizon's web-based digital dashboard providing real-time company information for managers E) Walmart's Retail Link's system Answer: A Difficulty: 2: Moderate AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
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11) An example of a business using information systems for supplier intimacy is: A) Apple's creation of the iPad. B) JCPenney's information system that allows its contract manufacturers to see what garments have been sold and need to be replaced. C) Citibank's ATM system. D) Verizon's web-based digital dashboard providing real-time company information for managers. E) the Mandarin Oriental's use of computers to keep track of guests' preferences. Answer: B Difficulty: 2: Moderate AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
12) To make sure they stock clothes that their customers will purchase, a department store implements a new application that analyzes spending levels at their stores and cross-references this data to popular clothing styles. Which of the following business objectives is this information intended to support? A) New products B) Survival C) Customer intimacy D) Improved decision making E) Operational excellence Answer: C Difficulty: 2: Moderate AACSB: Analytical Thinking; Information Technology LO: 1.1: Why are information systems so essential for running and managing a business today?
13) Telepresence is an example of which of the following? A) Business intelligence B) Social business C) IoT D) Mobile digital platform E) Virtual meeting Answer: E Difficulty: 1: Easy AACSB: Application of Knowledge LO: 1.1: Why are information systems so essential for running and managing a business today?
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